Building the “Wall of Wheels” at the New Longboard Loft NYC by Bustin

Here’s a quick time-lapse we did of Jeff designing and building the new “Wall of Wheels” at the recently re-designed and re-branded Longboard Loft NYC. As you’l see, Jeff spent the first part of the video deciding on the placement of the different wheels on the wall. We decided to display them “largest to smallest” top to bottom and “hardest to softest” left to right. After he designed and laid out the initial arrangement, some of the shop interns helped him finish it off and fill it in. What took about a full business day to complete is shown here in about a minute. In the end we have the new “Wall of Wheels” where customers in our store can visually and physically compare all the best wheels in the industry. The “Longboard Loft NYC” is Bustin’s newly designed and expanded store featuring tons of new brands from across the industry, including decks from ALL the best companies (including Bustin). Visit the new store at 340 Grand Street in Brooklyn and watch the blog (blog.bustinboards.com) for updated information.