2011 is “season of the sponsorship requests”. YouTube, Vimeo and other video sharing websites have strengthened the sport of longboarding by bridging the gaps between communities and style. More riders are getting steezy and are actively on the hunt for sponsorship.
Remember: Longboarding is about style and flow – not always about being the fastest or coolest skater on the hill. Sponsorship only waters down the value of the sport and is the root of narcissism. Legit sponsorship is a symbiotic relationship between skater and sponsor. Bustin is community of skaters from all skill levels who skate for the love of the sport. The family atmosphere that surrounds Bustin blossoms from a hierarchy-less relationships binded by longboarding.
Check out this video of the legendary Patrick Switzer, a rider who understands the dynamics of this sport and who genuinely wants to grow the sport one skater at a time. Patrick works with longboard companies to support community events to spread the love. Chchcheck it.