I realize it’s not super relevant to those of you who read our blog, but I just wanted to let everyone know that we just started advertising our retail store in the NYC Edition of the THE ONION. We’re trying to raise awareness around NYC about our expanded store, Longboard Loft NYC, and were brainstorming places that “our type” of customer would frequent. I’ve been a huge fan on The Onion for years and it was so cool to design an ad for this one-of-a-kind publication. You should know that I decided not to flood the ad with poor attempts at cheesy humor or dry sarcasm, but I did try to keep it kind of loose and focus on how sick the new store is. If you’re in NYC, pick one up when they hit the stands on Thursday!