Hi folks. I’m coming to you tonight from what feels like the bottom of a Christmas tree to break the news about the upcoming expansion and re-branding of our Brooklyn store. When we opened the store last year we planned and hoped to take this step and have been diligently saving our pennies ever since so that we could afford to do it right. I’m writing this blog because I’m sitting in my office surrounded by the best of what this industry has to offer and I just can’t keep the secret any longer. Tomorrow we’re going to start populating our Brooklyn store with some of the new items and rolling out the new store’s new branding as Longboard Loft NYC.
Why wouldn’t we just keep the name as the Bustin store? Its because we want this store to be the longboard industry store, not just the Bustin store. Its because we’re loyal to this sport and this industry and we want the longboarding community in New York City to have access to the very best decks and components in the industry (not just the standard completes from the standard companies at your standard sporting goods store). This industry is blowing up and innovation is coming from every angle. We want to give that innovation, objectively to the people who have helped us innovate our brand here in NYC. We felt like the only way to do this was to begin separating the store from our brand. Don’t get us wrong, there will be no decrease in Bustin selection at the store and we’ll continue to have hundreds of one-of-kind special edition boards to browse daily (our artists have too much fun printing them to stop that). On the contrary, we’re planning to start releasing short run special Bustin models through store and let our NYC community help us evolve them (a sure topic for an upcoming blog, standbye). Getting back to my point… when it comes down to it, I guess we’re just proud of the industry we exist within and appreciative of the community that surrounds us. Unlike many industries, in the longboard world our competitors are our friends. Whether I’m shooting the sh_t with Jason from Comet about effective international distribution or talking parenting with Brian from Earthwing, these guys are my boys and I believe in what we’re doing TOGETHER.
With that said, I present to you LONGBOARD LOFT NYC. Most of the new product will be in the store at the start of business on Saturday (though two of the motherload shipments from Rayne and Landyatchz don’t arrive until mid-next week). Also, we will soon be going live with a dedicated Longboard Loft NYC website, twitter account and facebook account were we’ll give special access and deals to friends and followers (stay tuned to the Bustin Blog for details until then). And that’s just the start. We are also launching a super generous store customer loyalty program that will give you store credit for all purchases made in the store (details available next weekend). And then there’s more. And more. And more. Our ideas are only stifled by the hours in the day but our general rule of thumb is to give New York City longboarders EVERYTHING they want. We’re working with Theseus at Rat Rod to develop wheel customizing machines and super Rat Rod setup offerings. We’ve redesigned the store and expanded our riders lounge which now includes two outdoor board stations where you can jump straight from our freshly paved street to tune your board while your friends skate around you. All in all, we’re just trying to make Longboard Loft NYC the headquarters for skaters of all types and place where you can get a great deal and a great longboard experience.
As I mentioned, this weekend we’re doing a sort of “soft opening” with most of the new stuff, but our Grand Opening will take place next weekend, the Broadway Bomb weekend! We’re teaming up with Concrete Wave for tons of giveaways and discounts. Michael Brooke will be setting up headquarters at our store for the weekend and will have about four thousand copies of the magazine and dvd (and knowing michael, much more than that) The official Bomb after part is being hosted at Rose bar across the street and the Longboard Loft NYC store will then be fully stocked and bumping. Stop in for tons of free stuff and take a look at a longboard selection that will make you pee your pants.
Here’s just some of the product that showed up in my office today and will make its way to the store this weekend:
My office at 3 PM today. Yes, I realized that for a brief moment I was enjoying the coolest work environment on the planet and, yes, I felt like Santa Clause some too.
People at the shop are bugging about the new Abec11 Centrax wheels.
New Loaded Carbon fingered slide gloves sit atop of mound of Khiro accessories. Holy crap Khiro makes alot of stuff and we have it all including every bushing, bushing kit, riser, riser kit and more hardware than Home Depot.
Yeah, Surf Rodz are actually as bad ass as they look in the pictures. They’re not cheap, but their worth every penny.
Surf Rodz’ attention to detail = truly bananas. I’ve never seen a more precise, more refined product.
Did you here Venom is making wheels. We got em all.
Just a portion of the candy shop assortment we’re getting in from Seismic and 3DM. Our wall of wheels is reaching capacity.
If you havent seen this skate tool you have to check it out. Can you re-thread your axles with your current skate tool?
Vicious griptape is much badder in real life than I thought. You could hurt somebody with this stuff.
For those who love Seismic, we’re expanding our assortment.
Gun Metal indy style trucks here now. Both sizes of the reverse hanger version coming next week.
Box 1 – every Randal truck and baseplate made. Box 2 – Tail Devils so you can be as cool as Theseus. Box 3 – risers with lights in funny boxes from China. If you skate at night in NYC you know this actually isnt a terrible idea despite the packaging.
We’ll have enough decks in the shop next week to make you cry. This is just the beginning.
They keep going and going and going.
And going. Wait until you see whats still on the UPS trucks headed towards Brooklyn next week. Again, everything shown here and more will be available in the store THIS WEEKEND. Next week we’re getting in the second round and the shop will be fully loaded during the weekend of the Broadway Bomb. Come check us out and share your ideas.