I woke up this morning and looked out the window and smiled. Why? Because it was raining. I know, I know…blasphemy. I mean how could I see rain and not groan with disgust? No worries…I’m not losing my mind but apparently longboarding is now cool (who knew?…smirk) and everyone wants a part of this movement. Once again…welcome to the Year of the Longboard.
For most of us PushCulture fanatics longboarding season is 24/7 with breaks coming only when it snows or rains….hard. But for most the weather is just nice enough to start skating regularly. This translates into an influx of skaters stopping through longboard central station, some new and others returning from their winter hiatus. Combine the weather with the economies hard times and the “Green Revolution” and then you might begin to understand the flood of new skaters I am blessed to encounter.
This past few weeks have been some of the most hectic of the year. The industry is just not able to keep up with the demand for skating hardware and skate shops/companies worldwide are backordered waiting for parts to get in to complete their boards. And soon as they come in they are shipped out and the wait for more supplies begins anew. Thank you longboarders for helping Obama with his bailout plan. We also released the Maestro…it’s Amazing(check my last blog) and have already sold out of our blue limited editions and are well on the way to doing the same with the yellow….get yours before it’s gone. I warned you.
Marketing execs are also picking up on the longboard craze(shout out to Sergi) and I get more and more inquires about partnerships or representations each week. This past week Concrete Kings and Bustin crew have filmed for New Era, Concrete Wave (100% Skateboarding Magazine), Ford Motors and Transworld Skateboarding. And no we are not “selling out”. I would def call this stoke spreading…why wouldn’t we want to share our love and passion with the world? I get to skate with mass groups weekly and it doesn’t get too much better than bombing down Fifth Avenue taking up at least three blocks while cars have no choice but to wait until their turn comes. The past two weeks we have even picked up police escorts. Imagine!!!!
So yes I smiled when I saw it was raining. Don’t think I wasn’t bemoaning the fact that I would have to walk to the train in the rain( I’m also a poet apparently) or that my normally ten minute skate is now a forty minute commute. Yes forty, I skate fast but just can’t get motivated to walk quickly..well maybe sometimes, I just ran the USPS truck down in boots but only because I wanted to get your boards to you. So yes I am upset that it is raining and now I am forced to ride the train with the mass of wet and miserable commuters. But thank the clouds for the small reprieve so that my bruised and aching body has a chance at resting.
And thanks to all of you for your continued support and love. You are the reason I continue to push myself so hard in the shop and on my board. Without you there is no Bustin, no King Solomon, no Concrete Kings. Thank you. You are PushCulture and we are all Concrete Kings.